13 Top Tips to Optimise your LinkedIn Profile for SEO

If you’re looking to boost your ranking in LinkedIn searches and want to ensure you’re making the most of the platform, then these quick tips are sure to help.

  1. Create a vanity URL to make you more searchable. Why not reference both your name and your business?
  2. Make sure your profile picture is saved under a meaningful file name. For example: ‘FirstName_LastName_Company_Name.jpg’
  3. Take advantage of the website tool and add up to three relevant sites. Rather than just tagging a site as ‘Company Website’, include key words to illustrate what’s behind the link. For example
    1. HR Recruitment – www.oasishr.com
    2. Strategic HR Blog – www.oasishr-blog.com
    3. HR Networking Events – www.hrthinktankseries.com   
  4. Add twitter to your LinkedIn and synchronise posts to make your profile more ‘active’ and help with building your brand
  5. Repeat your professional speciality at least three times in your profile summary
  6. Ensure that your profile settings are set to public
  7. Make sure your industry sector is accurate and specified
  8. Join and participate in relevant groups (50 max). This is a great way of joining conversations, broadening your network and connecting to other users
  9. Become a contributor on LinkedIn Answers

  10. Ensure that all relevant courses, awards and certifications are published

  11. Request and provide recommendations to / from your business associates

  12. Add skills to your profile whilst being mindful of common search terms. For an HR Recruitment consultancy, the following skills would be relevant:

    1. HR Recruitment
    2. HR Consultation

    3. Candidate Generation

    4. Contract / Interim Recruitment

    5. Permanent Recruitment

    6. Human Resources

    7. Executive Search

    8. Organisational Development

    9. Headhunting

    10. Direct Sourcing

    11. Talent Acquisition

  13. Rumour has it that LinkedIn is starting to include endorsements in search algorithms. When appropriate, endorse your colleagues and peers, it’s highly likely that they will return the favour.
Oasis HR

Written by , Network Driven HR Recruitment

Oasis HR is a multi-award winning HR Recruitment Agency based in London that delivers Contingency and Search services within the Human Resource and Business Change Markets. Our client base encompasses all industry sectors and we have a proven track record of delivering permanent, interim and temporary professionals at all levels across all HR disciplines. From a £20k HR Administrator to a £200k HR Director, Oasis HR is well placed to identify, approach and secure the best available talent in the market

Contact Oasis HR:
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0207 11 88 444

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