Why There’s Never Been a Better Time to Focus on Your Employer Brand
May 29 @ 11:00 am - 12:00 pm| Free
COVID-19 has taken away so much from us all, however, businesses have never had a better opportunity to demonstrate an effective, human and compassionate response to a challenge. It will undoubtedly have been the greatest test of leadership, resilience and communication experienced in the last 75 years.
Whilst the consequences of the pandemic have been devastating for many, it’s been incredible to witness the actions that some organisations have taken to look after their staff, customers and wider communities during this time. Legacies that will be remembered by many generations to come.
It’s, therefore, the ideal opportunity to look at our employer brand and ask ourselves; ‘What do we want to be renowned for?’ AND ‘How do we want to make our current and prospective employees feel?’… If your current employer brand doesn’t reflect the answers to these questions, then it’s time for a change.
- Amplifying your brand
- Building brand loyalty
- Unlocking your brand stories and using them to help communicate your key messages
- Creating memorable experiences at all points of the customer journey
- Understanding your personas and using them to market to key stakeholders effectively
Please be aware that this is a closed group event being run for our Think Tank members. We there reserve the right the cancel registrations should delegates not currently sit within our Think Tank community. To apply for membership please click here.