Pinterest for finding a job? Surely not you might be thinking. You will probably be thinking isn’t Pinterest the site that is great for looking up recipes, crafts and fashion for personal use or for marketing a business? How are you going to find a job through it?
Whilst it’s true that you are unlikely to find a job advertised on Pinterest this popular social media site is also great for promoting yourself as a professional. If you haven’t tried personal Pinterest marketing as a means of enhancing your job search or promoting your own personal brand, you are missing out on some great opportunities.
So how can you assist your job search and personal branding by making use of Pinterest? Let’s take a look at some of the benefits and how you can use the site.
Why Personal Pinterest Marketing is So Important
When you think about marketing yourself as a professional, you probably think more about sites like LinkedIn. Although LinkedIn can absolutely be used for professional and personal marketing, you shouldn’t focus all of your efforts on one site. By being active on more than one social media site, you can expand your reach and show the world just how involved you are in today’s technology. This might be especially helpful if you are what is considered to be a more mature jobseeker.
A surprising number of people use Pinterest each and every day, and being active on this site and knowing how to promote yourself can help you make connections with many of these individuals. We all know how important networking is and we can never be sure where the ‘connection’ that leads to that next role will come from.
Plus, you can increase your chances of being found if people look up your name on Google and other search engines, and they see that you are using creative ways of sharing yourself and your work with the world. Furthermore, Pinterest can be a lot of fun, so you can enjoy yourself while also taking positive steps toward developing your personal brand and searching for a new role.
Practical Tips For Using The Site
Hopefully by now you are considering how you might make use of the site to promote yourself; let’s take a look at some practical tips for making the most of Pinterest.
1. An Opportunity To Emphasise Your Skills:
Pinterest makes it easy for you to let the world know about your marketable skills. When filling out your profile, take the time to fill out the “About Me” section – this provides you with a great opportunity to tell people what you do for a living, what you have done in the past and more. Many people skip this section or don’t take their time on it, but it’s important to take a few minutes to put together a nice blurb about yourself.
2. Put a Face to the Name:
Having a face in mind helps people feel more connected to you, so make sure that you add a suitable picture of yourself to your profile. Your picture doesn’t have to be a professional headshot if you don’t want it to be, although this can be a nice and professional-looking touch. Just make sure that your photo is appropriate and that it shows your face to those who haven’t met you in person before.
Personally I use the same profile picture across all my social media accounts as that helps with recognition and of course is in line with the personal branding advice I give.
3. Share Your Achievements:
If you’re a blogger or have been working on other online projects, Pinterest makes it easy for you to share these things with the world. Create “Pins” and share your new blog posts and any online projects that you have done yourself or collaborated with others on; then, your followers can easily see what you have been up to. You can see that I have done this with posts from my Learning and Development Insights blog.
4. Link to Other Social Media:
If you haven’t already linked to your other social media accounts on Pinterest, now is the time to do so as a part of your personal Pinterest marketing campaign. Within ‘Account Settings’, you can add links to your Facebook and Twitter accounts. Then, people can quickly and easily see your other accounts to learn more about you and follow you on these sites as well. Do be aware though that Pinterest will automatically share your pins to the site on Twitter and/or Facebook and that may be something that you want to control yourself.
5. Share Your Resume/CV:
One excellent way to share your CV with the world is to create a Pinterest-worthy resume infographic to share with your fans and followers. There are software programmes that you can use to make an infographic all about yourself, but make sure that it contains your most pertinent information in an attractive and creative way.
Many people create charts, timelines and more, but even just highlighting various key career highlights in different sizes and colours within the graphic will make it visually appealing whilst still providing all of the necessary information about you and your career. You can also share your Word Cloud as I have done on my CV Pinterest Board at Paul Duxbury CV. If you want more information about creating a Word Cloud from your CV take a look at my post Is Your CV in The Clouds?
Another creative personal Pinterest marketing tip is to create an entire board that you can designate as your ‘Visual Resume’. You can then include Pins about your online work and so much more, and you will be doing it in a way that is attractive and interesting for all of your followers and people who stumble across you online. This is especially useful if you are in a creative profession and gives you another opportunity to share a ‘real-time’ portfolio that documents your skills, talents and achievements.
Although many people never think of using Pinterest as a means of promoting themselves as professionals, skipping it can cause you to miss out on building business connections and opportunities to build your personal brand. Getting involved with this popular site is good fun , but it’s also a great way to get your name out there and to make valuable connections that can help you with your job search. So if you do decide to try it out do come and connect with me at Paul Duxbury Learning and Development Professional!